Saturday, December 17, 2011

Think Different.


We can't say that we followed Apple from the early days. Our offices aren't one big product placement commercial for the brand. However, in reading Walter Isaacson's biography of the man I can say that our lives were changed by Steve Jobs whether we liked, hated or didn't know who he was. It's a guarantee. His influence on the lives of those fortunate enough to take advantage of technology isn't just limited to iPhone and Toy Story.

Most notable is his philosophy, which shone through his products, that the fusion of creativity and technology should empower regular people to do amazing things. Making his triumphant return to Apple after he'd been fired nearly a decade earlier the company produced a commercial called "Think Different". The commercial didn't advertise a particular product but instead what the company stood for.


The man who was crazy enough to think he could change the world transformed a failing technology company, 90 days from bankruptcy, into the most valuable corporation in the world, and proved he was exactly who he thought he was in the process.

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